Christopher Nolan’s latest mind-boggling, reality-bending action epic, TENET, is bizarre in every manner, from the details of its time-twisting plot to its marketing strategy. But a new trailer has just been released for the upcoming (?) film, and it gives us a clearer idea of whether this will be a pop-culture phenomenon on the level of Nolan’s Inception, and how crucial a role TENET will play in the fight to get back on track after coronavirus.
TENET has always been slated for a release this summer, near the end of July – but now, with the coronavirus crisis still making potential moviegoers anxious about the idea of packing into crowded auditoriums, the film is stuck between a rock and a hard place: on the one hand, if it keeps its July release date, it will enjoy an insanely high number of available screens to debut on across the United States (due to it likely being the first mainstream film to open after lockdowns on movie theaters are lifted); however, if audiences aren’t keen on risking their lives to go see the film, it will likely flop anyway. This new trailer conveniently tiptoes around the subject of its dangerous release date, simply informing us that TENET is indeed “Coming To Theaters” without giving us an idea of when that will be. Not exactly a show of confidence, though very clear proof that Nolan subscribes to the Martin Scorsese school of thought with regards to streaming vs theatrical releases.
Then there’s the peculiar way in which Nolan chose to debut this film, through a live watch-along party on the massive online RPG Fortnite, which is increasingly being used by Hollywood studios to tie-in to upcoming event films – though never quite like this. While the trailer was available to view on most other platforms soon afterwards, there was a bit of anxiety about that as well, considering how Nolan seemed to suggest that viewing the trailer on a proper theater screen (even if said screen is technically a screen within a screen, in an online video game) was the only right way to witness it. Why he decided this is a bit unclear and the choice is…random, to say the least, but now that I think about it, perhaps it was the “screen within a screen” aspect that appealed to Nolan’s sensibilities? – after all, Inception was all about dreams within dreams (within dreams, within dreams, within dreams), and TENET appears to be all about time-loops within time-loops.
Unfortunately, even after watching the trailer three times in a row, that’s still the most I can decipher about its plot. John David Washington and Robert Pattinson, both fashionably dressed, lead a cast which also includes Michael Caine, Elizabeth Debicki, Aaron Taylor-Johnson and Kenneth Branagh. They all appear to be fighting to prevent something “worse” than Armageddon – an intriguing idea left only to the viewer’s imagination, since the worst things we see from the trailer are objects moving backwards at high speed. Washington and Pattinson have some witty banter where they joke about not being able to understand what’s going on – but unfortunately I’m right alongside them, unable to figure out what the time-loop does, why it causes (or will cause, or already did cause?) World War III, or whether audiences will feel like this is worth their time.
Now, I’m not saying Nolan shouldn’t aim to be intellectual with his film-making – it’s his specialty. But is a deep-thinking, intellectual drama about time inversion going to be the thing that gets general moviegoers to work up the confidence and courage to return to theaters? And can anyone tell me why it’s even remotely a good fit for an online gaming platform? I get the feeling I’m supposed to be confused by TENET itself, but am I supposed to be confused by its marketing strategy as well?
Perhaps it is for the best if TENET misses its original release date and opens at a later date, after audiences have comfortably re-adapted to the theater experience and are willing to take a chance on a film like this.
What about you? How did you feel about the trailer, and when would you release TENET, if it were up to you? Share your own thoughts, theories and opinions in the comments below!
Trailer Rating: 5.5/10
