“Onward” Trailer Review!

Pixar is going all out on the sob-factor in their new, humorously quirky, vaguely unsettling trailer for Onward, a film about two brothers trying to resurrect their deceased father in a world full of magic, mischief, and angry unicorns. And it’s a good thing they are, because it’s all they’ve got so far.

As in the first trailer, I’m still not seeing much about the actual concept that feels entirely unique – yes, it’s turning common fantasy tropes upside-down and giving them a funny twist, but…it’s been done. The unicorns raiding trash cans, the biker gang of fairies, the pet dragon: I mean, maybe it’s just because I read a lot of Terry Pratchett’s work, but “mundane magic” doesn’t feel extremely high-concept anymore. But, of course, Pixar isn’t relying solely on setting to sell this story – no, they’re relying on human tears to fuel this movie at the box-office.

In this new trailer, we watch Ian and Barley Lightfoot, our Elven protagonists, as they attempt to use a magic staff to bring their father back from the dead for a single day – but, this being Pixar, the plan backfires, and what they’re left with is a pair of sentient ghost legs that will probably make us all cry ourselves to death in the theater, but for the moment just look…kind of creepy, to tell you the truth. That situation is not alleviated when the brothers attempt to disguise the legs by giving their dad a fake body composed of several sweatshirts, jackets and a pair of glasses – am I supposed to stifle a sob at the sight, or tremble in terror? Honestly, I’m not sure.

Yeah, and then, um, I think somebody gets decapitated? And also burned to a crisp? I’m not entirely sure what to think of that, but the impression I’m getting is that, for all of Onward‘s yoga trolls and casual cyclops (cyclopses? cyclopsis?) this world is actually quite dark and dangerous: after all, it wouldn’t really be Pixar without somebody dying or getting killed in the opening sequence – though, as we recently learned from Toy Story 4, even some of the studio’s most nightmarish villains get served up justice.

The trailer gives us a bit of humor, mostly resulting from the highly awkward scenario of having to travel around with a pair of legs, searching for the top half of a ghost. But the actual jokes are pretty weak – probably because Pixar is saving their best ones for the movie-going experience. The studio has often been accused of having weak trailers for great films, and I hope that Onward is no different: sure, it might look a little derivative right now, but who’s not going to see this film at some point, whether in theaters or on streaming? Are you?

What do you think of the trailer, and what are your thoughts on the genre? Share your thoughts in the comments below!

Trailer Rating: 6/10

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